Synthetic Influencers and, UGC

Avatars and Brand Messengers

I've been falling in love and threatening to walk out the door since the day we met in March of 2023, That was the spring when everything changed. The consumer debut of Midjourney. An LLM that used Discord as it's front end.

We didn't have prompts. We didn't know what prompts were.

These days anyone with a smartphone and AI can make jaw dropping images.
Here's one of the dirty secrets: the first image you create is usually the best one you'll get.

Then you try to make it better by changing something — and every version drifts further from the thing in your head. Or worse, further from the thing your client is expecting before you call it a day.

FFS, you are now entering a death spiral.

It's the only software I've ever used that didn't come with any instructions.

What I brought to it wasn't prompting skill. It was 4 years of art history study and a love of readiing books. Those two gave me a head start, by already knowing what makes a thing that thing, and which words combined can snap it into focus.

That doesn't make me immune to the spiral. Nobody is. It just means I typically recognize it sooner and change course — while everyone else is still wondering if they smell smoke.

But be warned, if not executed properly, the backlash can be swift and severe.

If you've been thinking about adding UGCs or custom Avatars, etc. to your marketing mix, but have some questions... hit me up and let's chat about it.

Creating brand messengers that resonate with the intended audience often leads to huge upswings in engagement and conversions.

Scroll Stopping, Linkedin Content

I've been working on a B2B project for a Land Surveying company in NW Georgia. Our task was to create brand awareness and establish the founder as an industry expert.

I developed an automated CRE publishing system that scanned more than 50 sources for signals of project movements. We used the publishing engine to create a 2x monthly regional CRE newsletter, that attracted more than 250 key decision makers as subscribers in less than 90 days.

I also had great success using Linkedin Thought Leader ads, publishing original content and creating a CRE newsletter to attract a who's who of industry heavyweights. The second half of 2026 is going to an exciting time for our client.

I created scroll stopping illustrations to explain complex processes

Want to know more about how we went from unknown to industry recognition in 90 days?

Get in touch and we'll walk you thru our multi faceted campaign.

Learn More About the B2B Campaign

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